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Speaking CFO: Sales speaking the language of finance
Blog

Speak CFO: A Sales Leader’s Guide to Getting to “Yes”

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Marketer explaining ROI of new campaign to win over the CFO
Blog

From Campaign to Cash Flow: How Marketers Win Over the CFO

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side view of business woman using laptop computer to learn about content marketing for SaaS
Blog

Effective Content Marketing for SaaS Businesses

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young businessman using computer at work to learn about sales outsourcing
Blog

The Future of Sales Outsourcing: Hybrid is Here

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hands type on keyword searching lifecycle marketing
Blog

Lifecycle Marketing in Complex B2B Journeys

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Businessman targeting digital bullseye with dart, symbolizing strategic personalization and data-driven demand generation for future growth in B2B marketing.
Blog

The Future of Demand Generation: Unlocking Growth Through Strategic Personalization

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sales team sits in office and reviews results after taking advantage of B2B intent data
Blog

Why Intent Data Is the New Must-Have for B2B Sales Teams

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c-suite team sits in office at desk and reviews marketing attribution models
Blog

C-Suite Guide: Why Attribution Models Are Failing Us

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Scene from Mean Girls featuring the iconic high school clique known as "The Plastics" walking through the mall in pink outfits, symbolizing performative meanness and social hierarchy—used to contrast toxic culture with kindness-driven leadership.
Blog

Meanness Is Having a Moment—and It Shouldn’t Be

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A woman reacts with shock and amusement while looking at her phone, suggesting she just saw something unexpected or viral, like a trending video or meme.
Blog

Kellie Walenciak: Ignore the Coldplay kiss cam

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Close-up of a microphone on stage with a blurred audience in the background, illuminated by colorful lights, symbolizing public speaking or live performance.
Blog

Kellie Walenciak Learns to Lead (and Laugh) from the Comedy Stage

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A man and a humanoid robot sit side by side at a desk, both viewed from behind, symbolizing human-AI collaboration in a modern, minimalist setting.
Blog

Vince Barsolo on AI: Phoenix’s Voice for People-First Innovation

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