Reliable, high-quality leads are the backbone of sustained business growth in today’s fast-paced and highly competitive B2B business world, and lead generation as-a-service (LGaaS) can be the key to unlocking your full lead-gen potential.
Despite all of the marketing technology available to B2B companies today, more than 60% still say lead gen is a top challenge for their organizations. By outsourcing, you can eliminate these internal issues to drive pipeline growth and set your business ahead.
In this guide, we’ll cover everything you need to know about outsourcing to a lead generation as-a-service provider—including what it entails, key benefits, and things to look for in a quality provider.
- Lead generation as-a-service includes comprehensive prospecting and pipeline management support for B2B businesses.
- Key benefits of lead generation as-a-service include: cost effectiveness, access to expertise and technology, scalability, focus on core activities, and higher ROI.
- Outsourcing functions like lead-gen can result in 63% cost savings.
- When you outsource lead generation, your internal teams can spend time on other key growth initiatives, solve problems more quickly, and focus on innovative ideas.
When is Lead Generation as-a-service?
Lead generation as-a-service offers end-to-end support to B2B companies through the process of identifying, engaging, nurturing, and converting leads in the pipeline.
LGaaS providers employ advanced tools and techniques and high levels of industry expertise to help companies scale and optimize their lead generation efforts in an ongoing way. They work closely with clients to get to know their businesses, target audiences, and unique goals in order to implement customized approaches rooted in proven best practices.
As a result, companies experience a more consistent stream of new leads into their pipelines, and internal marketing and sales teams can refocus their efforts on engagement and other core business initiatives.
As the pace of B2B business has accelerated and the demand for companies to scale quickly has intensified, companies have increasingly turned to outsourcing lead-gen in order to keep up. By partnering with a lead generation as-a-service provider, companies are able to be agile, scalable, and on-the-pulse of current trends while optimizing costs and staying efficient.
Like most outsourcing initiatives, adopting lead generation as-a-service delivers key benefits for businesses like cost-effective processes, access to greater expertise, more time to focus on core activities, greater scalability, and higher ROI.
Let’s take a deeper dive into each of these benefits and why they matter for your B2B business.
5 Benefits of Lead Gen as-a-service for B2B Companies
When many organizations consider outsourcing, they think about the initial financial investment that comes with it. There’s no doubt that there are up front costs associated with outsourcing, but what many don’t realize is that this investment quickly pays off in the form of other benefits like day-to-day cost savings and higher ROI.
In fact, outsourcing lead-gen can be up to 63% more cost-effective than hiring an in-house team to recruit customers. This is because you save on overhead costs like salaries, benefits, office space, equipment, training, and more. At the same time, your LGaaS provider can deliver results that boost your revenue earned.
Expertise and Experience
Lead generation as-a-service providers are all lead-gen, all the time. They bring a wealth of industry knowledge and experience to the table, and they’re constantly learning through their work with you and their other clients.
It’s also their job to stay up to date on evolving industry trends, best practices, and technology, which keeps your lead-gen strategy current and fresh.
When you outsource lead generation, you can be confident that your lead-gen campaigns are being expertly developed and implemented to deliver maximum results.
Scalability is important to your lead generation strategy for a few reasons. First, as your business grows, your lead-gen efforts need to do the same. Lead generation as-a-service allows for easier scaling that can stay on pace with your rate of business growth.
Then, over time, LGaaS providers can also help you scale your efforts up and down as needed in ways that would be impossible had you hired a full in-house team. You can continually align your lead-gen efforts with current pipeline needs, optimizing costs and marketing/sales performance.
Focus on Core Competencies
Adopting lead generation as-a-service allows your marketing and sales teams to refocus their time and effort on other mission-critical activities and core competencies—things like:
- Prospect and customer engagement
- Targeted message and campaign development
- Creativity and innovation
- Problem-solving and internal optimization
- Expansion and growth initiatives
It’s a win-win for your company. You know lead generation is always being prioritized, and your internal teams (who know your company best) can focus on driving growth in other ways.
One of the best benefits of outsourcing to an LGaaS provider is the data-driven reporting you’ll receive. Service providers demonstrate their value through performance reporting, so you can expect to see compelling reports sent that include KPI benchmarks, progress toward goals, and other notable trends that occur.
In partnership with your service provider, you can utilize these insights to continually improve your lead-gen strategy, identify new opportunities, and boost ROI.
Final Thoughts on Lead Generation as a Service
Lead generation is one of the most foundational components of business growth and long-term success. Without a solid lead-gen strategy and operation in place, your pipeline is at risk of unpredictable gaps and slowdowns that can hurt your bottom line. Lead generation as-a-service means you never have to worry about that happening to your business.
You’ll work with experts to optimize your approaches, have access to top industry technologies, and have the insights you need to continually improve. At the same time, your internal sales and marketing teams can refocus on projects that move your business forward in other ways.
The benefits are clear, but to experience them, it’s essential to find the right provider.
If you’re looking for a lead generation as-a-service provider to support your strategy, Televerde can help. We offer customized, best-practice solutions to help you manage your pipeline effectively and drive growth at every turn. Contact our team to learn more about how we can help you grow.