Lifecycle of a Lead: What Happens After Lead Generation?

There is a common misconception that lead generation automatically results in lead conversion. While lead generation is undoubtedly important, the steps that follow play a crucial role in the conversion process. Before you close those deals, deploying lead nurturing services to lead qualification services are very important to turn a lead into a customer.

The first stage following generation is lead nurturing, where the trust and relationship needed for conversion is built. Following this comes qualification, where they are evaluated to determine where they are in the decision cycle. During this stage leads are typically identified as a marketing qualified lead or a sales qualified (sales accepted) lead. Sales qualified leads will move onto the next stage, while marketing qualified leads will continue to be nurtured until they are sales-ready. Once a lead is determined to be sales-ready it will be passed onto the sales team where the transaction will take place.

All of these stages work together to turn leads into customers and generate sales for your company. Are you still having difficulties navigating the steps that follow lead generation?

Are you an expert in navigating the stages of the lead lifecycle? For more information on lead nurturing services and lead qualification services, get in touch with one of our experts today.