In sales, cold calling is a must-have skill. At face value, cold calling may seem outdated or inefficient, but it is still a key component of sales strategy. Some view it as a necessary evil, but the best sales reps know how to make the most of their calls and deliver results.
Connecting on social channels and through email are great, but when you finally talk to a prospect on the phone, nothing makes an impression like one-on-one communication. It allows you to hear the inflection in their voice as you uncover their challenges and become a trusted advisor instead of another pitch email drifting further down in their in-box.
Think cold calling is dead? Take a quick look at the stats before we move on:
- On average, a sales rep will connect with 39% of C-level executives on the first cold call attempt, 72% by the second, and by the sixth? 93 percent!
- In only 1.5 hours of cold calling every day for five days, you’ll win one appointment or referral.
- 75% of decision makers have accepted an appointment based on an unexpected sales call.