Channel partnerships are crucial to growth in modern business environments. Today, a staggering 96% of B2B leaders expect to increase revenue in the near future that’s directly attributed to their partner ecosystems. In other words: The extent to which you can establish solid channel partnerships and build channel partner loyalty directly influences your ability to grow your business.
But for many organizations, this is easier said than done. Effectively managing channel partnerships requires specific skills and expertise. To do it at scale, businesses need human and technology resources to allocate to this effort. At the same time, partner expectations around engagement and personalization are intensifying in much the same way as those of consumers, and a competitive partner landscape makes it imperative to deliver on these expectations.
There’s no doubt about it: To create a strong channel partner network and build a solid sense of channel partner loyalty, you need a dedicated, intentional, and focused strategy. In this guide, we’ll walk through the most important aspects of channel partner management, including:
- Real indicators of channel partner loyalty
- How to build genuine relationships with channel partners
- Ways to leverage your PRM for better partner outcomes
- Why outsourcing partner management is a popular strategy
When you’re done reading, you’ll be equipped with the knowledge and direction you need to enhance channel partner loyalty right away, plus have actionable next steps to take in the process.