CEO of Pulse Secure Shares His Personal Experience with Televerde
Results:
$65M
Pipeline value
$22M
Closed/won
70%
SQL conversion rate
The Challenge
Following a divestiture, Pulse Secure needed to quickly establish a sales and marketing go-to-market strategy with few resources. Pulse Secure was left with no resources to quickly scale customer retention, marketing and sales efforts.
Watch this video where Sudhakar Ramakrishna, CEO of Pulse Secure, shares why Televerde was the partner they chose to help them exceed their business goals while giving them the opportunity to change lives in the process.
The Solution
The company needed a partner with the ability to retain customers post-divestiture, advise and build a sales and marketing strategy. Someone able to ramp quickly and execute campaigns to meet revenue goals.
- Align marketing strategy and goals to sales revenue through ROMI metrics
- Create a team of Lead Development Reps for direct conversation and Sales Development Representatives to qualify leads
- Incorporate proprietary MAT Cloud Connector to accelerate conversion
The Results
Through its extended Televerde team, Pulse Secure now has a sophisticated, streamlined and well-supported process for demand generation and lead qualification. This resulted in more than 3,600 new leads generated, $65M in sales pipeline, and $22M worth of revenue. The additional resources and strategic direction helped Pulse Secure grow their existing customer base, enhance their industry credibility, and build its new brand in a short period of time.
Contact Televerde today to see how we can help you achieve your goals.
Related Resource
Envestnet/Yodlee Shows 38:1 ROI with Sales Development Representatives Layer
Ron Barasch, Senior Director of Marketing and Demand Generation at Envestnet|Yodlee, faced a number of challenges. Yodlee was poised for hyper-growth without an inside sales team in place. Armed with well-known client names and supportive success stories, he knew they could overcome these challenges but needed processes in place to ensure that leads were well-qualified before being handed off to the sales team. Find out how Televerde was able to bridge that nurturing gap from lead to opportunity.
Read Resource
