in sales pipeline with 18
key enterprise accounts
Representing 23 target accounts
In the initial 14 weeks of the program, the company experience improved account intelligence, enhanced sharing of account profiles, and a deeper lead generation focus.
This resulted in 103 net new key enterprise accounts between 12 account executives. For existing accounts, 34 MQLs were delivered, representing 23 target accounts. From these, 18 SQLs were pursued, representing 12 target accounts and $2.7M in value.
The ABM program moved from
“This is fantastic! It’s playing perfectly to the plan to get a bit of groundswell going. We will be able to craft a more compelling story with the information you gather.”